Contract Copy Branding Ads Strategy

Contract Copy Branding Ads Strategy

Peter Cohen is a global marketing communications veteran with deep agency and client-side experience in the B2B and B2C space. He has held positions at Ogilvy and JWT as well as boutique agencies on the management and creative sides. Peter has strong technology experience in advertising, branding, content, creative, and strategy. He thinks strategically with an eye for quality to foster work that builds brand equity. He has a proven track record of delivering results for many high visibility brands including Microsoft, Expedia, Computer Associates, Appian, Similarweb, MicroStrategy, and Nintex. He has held roles in Boston, Chicago, LA, London, DC, and Seattle.

  • Branding

  • Advertising

  • Creative Content

  • Marketing Strategy & Planning

  • Program/Project Management

  • Team Leadership

  • International Market Expertise

SIMPLICITY CONSULTING–NINTEX

BRAND CONSULTANT

May – Sept 2022/Seattle, WA

4-month consulting engagement to concept, write and execute video content for annual sales kick-off meeting. Also leveraged video content to create assets for paid and organic socials programs, along with social copy. Conducted comprehensive competitive report as well as created strategy documents for 2 campaigns.

APPIAN

SENIOR DIRECTOR, BRAND & MARKETING (Remote)

2019 - 2022/McLean, VA

Helped drive strategic brand initiative in partnership with CMO and CEO focused on corporate rebrand and brand agency review. Additional responsibilities include driving customer insight initiative, CMS migration, website content, product campaigns and other corporate marketing efforts.

Peter Bradley Cohen

VISUAL ARTIST

2015 - Present/NYC

Design and construct sculpture utilizing salvaged & industrial materials. These works explore tension and balance while exploring culture and environment.

MICROSTRATEGY

DIRECTOR, MARKETING COMMUNICATIONS

2013 -2014/Washington DC

Managed advertising, branding, and corporate website. Drove comprehensive corporate branding refresh, migrated corporate website to updated content management system while implementing strong editorial and content oversight and SEO.

EXPEDIA

BRAND MARKETING, CONSULTANT

2011 – 2012/Bellevue, WA

Led branding, advertising and agency search/management online/offline media and Facebook based sweepstakes

MICROSOFT CORPORATION

SENIOR DIRECTOR, ADVERTISING

1999 – 2010/Redmond, WA

Led high profile, highly successful global advertising campaigns for 30+ countries including Microsoft corporate branding, Windows, Office, Bing, Phone, developers, and IT leading to successfully moving perceptions among key influencers, business leaders and consumers. Managed multiple teams during tenure and received numerous MVP/ Gold Star awards.

Other Experience

ARIAN LOWE & TRAVIS - SENIOR VICE PRESIDENT, ACCOUNTS

Directed marketing initiative for Compuware & Platinum Software with an additional focus on business development.

J. WALTER THOMPSON - SENIOR VICE PRESIDENT, ACCOUNT DIRECTOR

Developed international marketing initiatives to drive revenue and penetration on the global Nortel wireless business.

OGILVY - ACCOUNT SUPERVISOR & COPYWRITER

Defined & executed integrated marketing initiatives for Microsoft including Windows, Office, and hardware.

EDUCATION

Boston University, Boston, Massachusetts

Indiana University, Bloomington, Indiana Bachelor of Arts, Communications